Our panel of retail experts discuss each chapter in detail with the authors of the Omnichannel Survival Guide.
Today, customers expect a seamless, consistent and personalised experience, regardless of how and where they buy, and regardless of how they choose to communicate with you. This chapter discusses why the transition to omnichannel is proving so challenging for retailers.
This chapter is about how to present your brand in a consistent and seamless way to this new shape- and place-shifting customer. It will take a look at how to optimize your ecommerce, and how to take your retail store online and connect with mobile shoppers and mobile payers.
This chapter covers ways to streamline the processing you have to do after the sale has taken place, regardless of where the sale originated, how it was paid for, and how it’s being delivered to the customer.
This chapter explores how to make the customer journey as seamless as possible, and how to help your staff provide an excellent service. We’ll see how best to deal with logistics and accounting, and how to report on returns, and how to minimize the impact of returns on your bottom line.
This chapter explores why modern omnichannel retail requires that merchants provide a seamless, consistent and smooth experience for customers, however they buy from you and however they choose to talk to you.
In this chapter we’ll dive into the detail of accounting and finance in an omnichannel business, explaining ways to track revenue, expenses and profitability so that you can use the data to drive your business forwards faster.
In this chapter we look at ways to structure your data and business so that you can help prevent stock-outs, keep sales coming in, and keep your customers happy.
Linking up all the data in an omnichannel business can be a challenge. This chapter focuses on the measurement and analytics of omnichannel workflows, how to put the systems in place for tracking and reporting, and how insight can lead to improvement in sales and reduction in overheads.
This chapter looks at environmental and social issues in retail. Consumers are far more environmentally and socially aware than they ever have been, and they want to buy from retailers who share the same principles.
New chapters published weekly